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|a This article examines the transformative impact of the fourth industrial revolution on communication, particularly focusing on artificial intelligence (AI) in journalism. The proliferation of AI technologies has revolutionized how news is searched, produced, disseminated, and managed, enhancing communication flows and personalization. Despite historical resilience through various technological upheavals, local journalism faces unprecedented challenges due to the disruption of traditional business models by the internet, leading to significant declines in print circulation and advertising revenues. The advent of generative AI, exemplified by tools like ChatGPT, offers both opportunities and threats. While AI can automate routine tasks, enhance multimedia storytelling, and increase operational efficiency, it also raises ethical concerns, risks of misinformation, and potential job losses. The article emphasizes the need for responsible AI integration, continuous journalist training, and regulatory frameworks to ensure that AI sooner enhances than undermines journalistic integrity and democracy. Furthermore, the reliance on AI by media organizations could threaten financial stability and necessitate innovative business models and government regulations to ensure fair compensation and intellectual property protection. Despite these challenges, AI presents opportunities for innovation in journalism, emphasizing the importance of balancing technological advancement with ethical considerations.
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